Driving Sustainable Poultry Transformation
As part of the METRO Group, Star Farm Pakistan continues to drive purpose-led innovation by introducing locally adapted Farm Animal Welfare (FAW) standards for cage-free laying hens and broiler chickens. Aligned with international benchmarks and supported by strong stakeholder collaboration, the initiative reflects a commitment to responsible sourcing and sustainable food systems. With certified cage-free farms and the introduction of cage-free eggs in METRO stores, tangible progress is being made toward more ethical and scalable practices in Pakistan’s poultry sector.
METRO Pakistan Recognized at OICCI Climate Excellence Awards
METRO Pakistan is honored to receive the Runner-Up Award in the Renewable Energy & Conservation Category at the Overseas Investors Chamber of Commerce & Industry (OICCI) fourth Pakistan Climate Conference and the second edition of Climate Excellence Awards, held in Karachi.
The award reflects our continued investment in renewable energy and our commitment to reducing carbon emissions.
Standing together in times of need
In response to the recent floods in Pakistan, METRO Pakistan extended emergency relief support to over 1,000 affected families by providing essential food supplies, dry rations, and hygiene kits. In collaboration with PDMA Punjab, the aid was distributed to ensure timely and transparent support for communities in South Punjab, reflecting our continued commitment to standing by communities in times of crisis.
Driving Collaborative Progress in Animal Welfare
Star Farm Pakistan, conducted a consultative workshop at METRO Pakistan Headquarters as part of its project on developing farm animal welfare standards for layer hens and broiler chickens. Bringing together diverse stakeholders, the session enabled detailed review, expert feedback, and open discussions to refine practical, science-based standards—reinforcing a shared commitment to advancing poultry welfare in Pakistan in line with global benchmarks.
Launch of Pakistan's first Cage-Free Hens Initiative
Star Farm Pakistan, a subsidiary of METRO Pakistan, proudly launched its Cage-Free Hens Initiative marking a significant step towards ethical food production and improved animal welfare standards. Bringing together key stakeholders, the initiative reflects a shared commitment to sustainability, responsible sourcing, and shaping a healthier future through globally aligned agricultural practices.