Manager Marketing

METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Multan, Islamabad & Faisalabad.
METRO Pakistan (Pvt) Limited is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 750 stores in 25 countries in Europe, Asia and Africa and has a workforce of over 107,000 employees.

This position will support the development and execution of marketing campaigns and content across offline and online channels. This role ensures smooth execution of day-to-day marketing activities, content delivery, and campaign communication to strengthen METRO’s brand presence, drive customer engagement, and support business growth.

Campaign Management & Execution

• Assist in planning and execution of marketing campaigns across multiple channels.
• Ensure timely execution of campaigns across ATL, BTL, digital, and in-store channels in line with brand guidelines and campaign requirements.
• Manage campaign and marketing calendars, ensuring alignment with business promotions and seasonal activities.
• Monitor performance of campaigns and share reports/insights with Senior team.
• Manage communication for Metro Post and related publications.

Content Management (Offline/Online)

• Oversee day-to-day marketing and content requirements for Metro.pk, social media platforms, Metro Post, and in-store communication.
• Maintain consistency of brand voice, messaging, and visual identity across all touchpoints..
• Support the preparation of creative briefs and liaise with agencies/design teams to deliver assets.

Stakeholder management:

• Work with internal CRM and digital teams to maximize reach and engagement.
• Collaborate with agencies for campaign rollouts, ensuring timely execution and alignment with brand guidelines.
• Collaborate closely with Commercial and Operations teams to ensure campaigns and content align with sales objectives.

Events and Internal Communication:

• Assist in planning and execution of corporate and customer events, ensuring brand alignment.
• Support event communication, including planning communication material, timelines, and messaging.

• Coordinate internal communication campaigns in collaboration with HR/Corporate Communication when required (execution focus).

University degree (Master or Bachelor) or minimum another higher education in Business Administration/Marketing/Management Sciences.

Experience:

• Minimum 2-3 years of relevant experience in Marketing / Communication roles
• Experience of data-driven marketing in retail is preferred.

Functional Skills:

• Campaign Planning, Management & Execution
• Content Development & Management
• ATL & BTL Communication Management
• Social Media Content Management
• Metro.pk Content Management
• Event Planning & Execution
• Promotional Campaign Management
• Agency & Vendor Coordination
• Cross-functional Stakeholder Management

Competencies:

• Campaign Execution & Delivery Orientation
• Communication & Content Management
• Internal & External Stakeholder Management
• Creativity with Practical Implementation Focus
• Customer-Centric Approach
• Attention to Timelines & Detail
• Analytical Thinking for Campaign Evaluation